BOSTON, MA–(Marketwire)- Eurocom Worldwide, a global alliance of independent public relations agencies, was selected by industry analyst and market consulting firm Cambashi to create and launch a targeted campaign to generate visibility for Cambashi’s expertise and insights on the use of IT to address critical business issues. Eurocom Worldwide members Ripple Effect Communications of Boston and Six Degrees, based in the UK, are partnering on the program.
“Ripple Effect Communications and Six Degrees, both award-winning technology PR firms, are experts in developing thought leadership campaigns that we know will bring greater visibility to our areas of practice in manufacturing, process, distribution, energy, utilities and construction industries,” said Tony Christian, Director and Principal at Cambashi Ltd. (www.cambashi.com). “With their knowledge of the industries we follow and their relationships with key editors, they are the perfect fit for this exciting new campaign.”
Within the first month, the agencies were able to gain six editorial articles in the U.K. and the U.S. that position Cambashi as a thought leader. This demonstrates how effective and compelling a thought leadership program can be.
“We are thrilled that we can leverage the global public relations expertise of Eurocom Worldwide to collaborate with our partner Six Degrees in support of Cambashi’s objectives in the U.S. and Europe and worldwide,” said Valerie Harding, president of Ripple Effect Communications. “As one of the industry’s leading analyst and consulting firms, Cambashi delivers compelling perspectives on significant business issues to its clients. We’re excited about the opportunities to help them gain even more visibility for their expertise.”
About Ripple Effect Communications Ripple Effect Communications, located in Boston, New York and California, is the PR and marketing communications company that has changed the face of public relations to the benefit of its clients by using an innovative infrastructure, executive-only talent pool with client-side experience and unique pricing structure to result in lean, yet target-exceeding performance. Managing marketing communications campaigns in high technology industries such as manufacturing, healthcare, medical devices, life sciences, biotech, and wireless, our senior team of PR and IR professionals provide strategic direction, council and implementation across the entire range of client requirements. The Ripple Effect team brings multi-lingual capabilities as well as global connections through its Eurocom Worldwide PR partnership.