Content marketing is one of our strategic marketing approaches. We focus on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
It starts by performing “Content Mapping” and understanding your audience so well that you can then create content for each stage of their journey toward buying your product.
Since few people go straight from discovery to buying, a content marketing strategy is key to build brand awareness and engagement. It provides the right content for use in such areas as blogs, social media, podcasts, webinars, feature articles, award submissions, speaking engagements, newsletters, e-zines, presentations – to name just a few!