Our creative design team specializes in building and refining brands that convey meaning and provide value for our clients. We take an audience-centered approach that creates engagement, ownership, and brand commitment. Our creative team develops brand strategies and messages, visual identity, brand training and rollout strategies. Our success comes from understanding our clients’ missions, values and needs. The brands we create effectively capture the essence of an organization and then we are able to meaningfully communicate our client’s vision through all types of media and to all audiences.
Identity development, branding and positioning (or repositioning) is as a critical step to creating a recognizable personality for an organization, product or service, and distinguishing it as unique in the marketplace. We develop core brand values and vision as a baseline from which we develop a brand and identify messages that resonate. We consider developing internal ownership, brand training and flexible brand application tools to create sustainable brand consistency just as important. By providing consistent internal communications, training and tools to solidify the brand with target audiences, we ensure that internal audiences can apply communications vehicles to reinforce their brand.