Barrie Locke has expertise both as a public relations corporate counselor and marketing communications agency executive. Her corporate background includes experience in corporate branding, product launch support, trade shows, IT analyst relations and media outreach. Her agency experience includes providing branding initiatives, positioning strategies and media relations for such diverse technology clients as Worldwide Information Systems Bull, Xerox Engineering Systems and CyCare Systems, Inc. as well as for financial services firms such as Piper, Jaffray and Hopwood investment bankers and Puget Sound Bank and Seafirst Bank in Seattle. As a corporate counselor, she has implemented media and industry analyst relations programs for financial services clients in Seattle, Phoenix and Rochester, NY. Prior to joining the Ripple Effect Communications team, Barrie served as worldwide public communications manager for Eastman Kodak Company’s Document Products and Services Group where she implemented programs in support of the company’s document scanners, media and micrographics equipment and the Kodak Service and Support group. Her experience has been primarily focused on business-to business marketing communications, as well as on developing integrated campaigns to include clients’ partners, such as integrated software vendors and channel associates to maximize coverage by both business and industry press.