Heidi Congistre provides a deep background in corporate marketing communications. With strong experience working with emerging and established companies in the high tech, media and consumer industries, Heidi’s skills include branding and positioning, trade show management, media and analyst relations, and writing. Heidi has directed both PR and marketing communications efforts for companies in customer relationship management, enterprise solutions and R.E. and recently has been supporting several international product companies launch their products and offices in the US such as SaasPoint with its Salesforce.com applications, Trelleborg with its medical and sealing solutions as well as Anoto Group with it’s healthcare products to name a few. Over the past few years, Heidi has honed her PR skills for the healthcare and life science organizations from clinical trial management to hospital system management and health information management products and services, securing coverage in Applied Clinical Trials, Bio-IT World and Pharmaceutical Technology to such national coverage at the Economist, The New York Times as well as the Financial Times.