EnOcean Selects Eurocom Worldwide to Lead Global PR Initiatives Spanning Three Continents
Boston, MA – August 21, 2012 – Ripple Effect Communications announces it participation in Eurocom Worldwide, a global alliance of independent public relations agencies with a particular focus on B2B and technology markets, and Eurocom Worldwide’s launch of a sophisticated multi-country public relations strategy to bring global visibility to the energy harvesting wireless solutions of EnOcean and the EnOcean Alliance. Eurocom Worldwide, one of the world’s top 5 PR networks, provides EnOcean with the ability to successfully reach their target audiences across North America, Europe and Asia.
Eurocom Worldwide member agencies Ripple Effect Communications in the US, Schwartz PR in Germany, HardCom in France and EMG in China strategized and delivered a versatile, comprehensive, multi-tiered PR program to convey clear, captivating and consistent messages that position EnOcean as an industry thought leader.
“We were impressed with how fast and effective Eurocom Worldwide’s team of agencies grasped our technology and how well they were able to optimize a global strategic approach to convey to the media and analysts the value EnOcean delivers,” said Angelika Dester, EnOcean PR Manager.
For instance within the first three months of hire, Ripple Effect Communications organized a media tour to introduce EnOcean’s new CEO and their exciting news of becoming an /ISO/IEC standard as well as simultaneously set up 20+ interviews at one of EnOcean’s more prominent industry tradeshows. In addition, Ripple Effect secured 14 feature stories including thought leadership features (or bylined articles) leading up to the tradeshow.
“We are proud to serve EnOcean and to be a part of delivering a truly global PR strategy that has kicked off into high gear is already achieving so many tremendous results in such a short timeframe. Additionally we are thrilled to use our green technology, building and industrial automation expertise to benefit EnOcean,” says Valerie Harding, Ripple Effect Communications President.
“We are very pleased EnOcean is leveraging Eurocom Worldwide’s unique community-structured operational model suited to the demands of multi-national, multi-cultural PR initiatives. This client activity was executed to the highest of operational standards by four of our member agencies and it demonstrates very well our values and our ability to deliver excellence in local skills and expertise, coupled with global reach and efficiency,” said Mads Christensen, Eurocom Worldwide Director.
About Eurocom Worldwide
Eurocom Worldwide is a global alliance of independent, privately owned Public Relations agencies. Together, we form a global business-to-business communications solution provider with a focus on technology in its broadest sense. Eurocom Worldwide has 30 member agencies comprising over 900 communications specialists and consultants in 62 national capitals and centres of commerce around the globe. For more information, visit www.eurocompr.com.
About Ripple Effect Communications
Ripple Effect Communications is an integrated communications firm that delivers smart people, strategic thinking, and results. Through our seasoned team of PR and IR professionals, our forte is in developing clear and differentiated value propositions for our clients, which is critical to the success of any high growth company. For more information, visit www.rippleeffectpr.com
For more information
Mads Christensen, Network Director
T: +44-20-3287 2270
Ripple Effect Communications