Survey Shows Significant Gain in Use of Tablet Devices for Accessing News
Boston, MA – April 18, 2012 – Online media remains the most popular way for senior executives to source technology industry news according to the 2012 annual technology market survey conducted by Eurocom Worldwide, the Global PR Network, in association with Boston- based Ripple Effect Communications. Seventy-eight percent of survey respondents say that they mainly get their technology news fix from online media – way ahead of social media (42%).
However, the third most popular source for accessing tech news is industry print journals (40%). Thirty-seven percent get technology news from national newspapers. A third access tech news through internet search.
“While online media is the main technology news channel, print media has held up remarkably well,” commented Valerie Harding, founder of Ripple Effect Communications. The Eurocom Worldwide survey finds that almost 70% of respondents read a print industry tech journal at least once a month and 40% do so at least once a week.
“The challenge for online media, whether technology or general media, remains to turn all those eyeballs into revenue and profit,” commented Mads Christensen, Network Director at Eurocom Worldwide. “Anecdotal evidence from our member agencies around the world suggests that journalists in both online and print are having to work harder and produce more with fewer resources.”
Eighty-three percent of the survey respondents access digital news through laptop computers as compared to 27% using traditional desktop computers. About 61% of the respondents access news through mobile phones. Since last year’s survey there has been almost a doubling (from 16% last year to 30%) of those using tablet devices such as an iPad to read news, with tablets overtaking desktops for the first time in the Eurocom Worldwide survey.
“Improvements in the tablet reading experience combined with their rapid growth could well encourage more users to subscribe for content. However, it remains to be seen whether publishing specifically to tablets will be a winner for the traditional print media,” added Harding.
The Eurocom Worldwide technology confidence survey was conducted online by member agencies of Eurocom Worldwide during January and February 2012. A total of 318 responses were received with approximately 80% from European countries and 11% from the Americas.
About Eurocom Worldwide
Eurocom Worldwide is a global alliance of independent, privately owned Public Relations agencies. Together, we form a global business-to-business communications solution provider with a focus on technology in its broadest sense. Eurocom Worldwide has 30 member agencies comprising over 900 communications specialists and consultants in 60 national capitals and centres of commerce around the globe. For more information, visit www.eurocompr.com.
About Ripple Effect Communications
Ripple Effect Communications, located in Boston, New York and California, is the PR and marketing communications company that has changed the face of public relations to the benefit of its clients by using an innovative infrastructure, executive-only talent pool with client-side experience and unique pricing structure to result in lean, yet target-exceeding performance. Managing marketing communications campaigns in high technology industries such as manufacturing, healthcare, medical devices, life sciences, biotech, and wireless, our senior team of PR and IR professionals provide strategic direction, council and implementation across the entire range of client requirements. The Ripple Effect team brings multi-lingual capabilities as well as global connections through its Eurocom Worldwide PR partnership. For more information visit: www.recommunication.com
Ripple Effect Communications
Mads Christensen, Network Director
T: +44-20-3287 2270